“Marimekko Flag Ship Store Photo Shoot”

I was recently hired by Marimekko to photograph their brand new flagship store in New York City in the Flatiron District on 5th Ave. If you are not familiar with Marimekko they are a Finnish company based in Helsinki that has made important contributions to fashion, especially in the 1960s and 1970s. They are particularly noted for brightly colored printed fabrics and simple styles, used both in women’s garments and in home furnishings. This is their first store in the US.

Marimekko was on an extremely tight deadline for the shoot as well as needing the finished images right away. The grand opening would be two days from the actual shoot and the images would be needed for press releases as well as articles running in the Wall Street Journal and The New York Times the same week.

I flew out of Denver on a Monday morning and arrived in New York at about 1:00pm. Dropped my bags at the store and ran out for a quick bite and returned back at the store at 4:00pm to start shooting. The skies were pouring rain on and off and capturing exteriors of the store were a high priority before the ambient light diminished.

This is my assistant Jenna protecting the camera during the down pour. Trust me when I say that trying to shoot exteriors on a busy New York Street at rush hour in the rain is no easy feat to say the least. Throw in a subway entrance fifty feet from your subject matter and all hell breaks loose. Foot traffic was incredible and never-ending, Jenna and I waited at least an hour trying to get a couple of good exteriors before the light faded. I almost gave up and was about to make the decision that we would just have to have people in the shot, but persistence paid off and we found a break in the crowd!

Again remarkable we got the shot without the crowds. If you look closely to the bottom right of this image you can see one person with an umbrella. I was originally going to take them out in post, but decided that the figure actually added perspective to the image. This image will be on the record books in my travels for sure.

A few behind the scenes images of the clients from Finland and visual coordinators from New york. A great team to work with. It should be noted that we shot till 2am and if it was not for the famous Shake Shack burgers during the shoot we all would have faded sooner than later.

The deadline for final processed images was the following day by 5:00pm. Not having access to my own studio obviously on the road, I made arrangements ahead of time to rent a space and equipment to process my images. This is where Jack Studios came in. They had everything I needed and then some to complete the job. A great work space and environment to say the least and a perfect way to wrap the project……..oh and did I mention the images were not only delivered on time, but an hour before deadline…….


About James Ray Spahn Photographer
James Ray Spahn is an award winning architectural, interior, lifestyle and resort photographer. He shoots for architects, interior designers, developers, manufacturers, shelter magazines and resorts. www.jamesrayspahn.com

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