“SmartWool Photo Shoot Steamboat Springs”

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I had  the pleasure a few weeks ago of  photographing the SmartWool  headquarters (that’s  right the sock company) in Steamboat Springs for my good client OZ Architecture.

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I also had the pleasure to work with and have on site the lead Designer of the project Christy Headlee from OZ. As I have mentioned in past posts it’s a huge plus  having the client on site to help facilitate, style and share their vision of the project and how they would like to see  the project  captured through the lens of my camera.

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As in all shoots it seems that time is of the essence and having Christy on site was a huge help. We had a ton of ground to cover and unbeknownst to  the viewer the installation was literally going on around us. The grand opening of the project was the following night so it was a scramble to say the least to photograph around the installation process.

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Our persistence prevailed though and we were able to produce the shoot under our deadline without a hitch. Besides the images seen here we shot an additional half a dozen images before the sun went down. As always team work and pre-planning paid a huge roll in our success.

As a side note, a few days after the shoot a package arrived in my mail box with that’s right you guessed it a bundle of socks for moi (it just so happens that SmartWool socks are the only socks I wear). Being one who detests shopping for himself this was a real treat and a great gesture of kindness from my client and SmartWool. I just wish I could wear flip flops right now and not socks and shoes. Will summer ever arrive!

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